LANEWAY REVITALIZATION

Our laneway is a connector to our community, we spend countless hours walking our dogs, visiting neighbours and a space for our kids to play. Like all alleys downtown - we had some graffiti - so we brought together 12 garages, and 12 artists to beautify the space, along while building community connections.

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PRODUCER

Working on a scope of Creative, Commercial and Experiential projects producing experiences, video & photo content and special events. Ensuing all activities were executed on time and within means.

Working with such clients as: Tim Hortons, Prime Video, Alexa for Accessibility, Elevation Pictures @ TIFF, Women In Music Canada Honours, Brockton Neighbourhood Association, Former Girlfriend, Undivided Creative, TD Wealth and more.

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STACKT MARKET

As Director of Brand & Experience I was responsible for all consumer facing facets of the site. From curating the Marketplace with innovative retail, working with brands in sponsorships and activations, ensuring private events were executed with excellence and creating festival properties that are deserving of becoming a top destination in the city.

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COUNCIL OF CANADIAN INNOVATORS

CCI approached me with the recognition of a strategic gap within their organization. Specifically, they identified a significant potential for revenue generation through sponsorships but lacked the capacity and expertise to develop the necessary infrastructure. Collaborating with various departments within the organization, I successfully build a comprehensive partnership portfolio encompassing sponsorship opportunities, financial targets, job creation, interviewing and onboarding.